Sunday 11 May 2014

OLD STREET STATION POP UP


If you live in London, commute to work by tube and have taken a break from your newspaper or electrical device of late, you may have noticed that something’s happening to the retail offering on the underground.



TFL have been working to transform several stations into an inspired environment for Londoners choosing this form of transport. And Appear Here, now partners with TFL, are responsible for the new and improved commercial offerings at Old Street Station. The famous Silicon roundabout is now popping up with all kinds of fresh and young food, fashion and tech businesses in the form of industrial looking market stalls and newly developed units.




We were lucky enough to Pop Up for two weeks as part of the launch of the new Old Street development. Our location was a bespoke market stall made from, essentially, scaffolding – perfect for catching the creative East London crowd on their way to and from work during the week. Our fellow Pop Ups included new companies:

Press London: Cold pressed juice – a new health craze brought over from California by the enthusiastic pair Ed and Georgie who fed us with some of the most invigorating juices we’ve ever tried. Look out for their new shop in Soho coming soon

Mallow and Marsh: 100% all natural marshmallows – like you’ve never tried before

Fully Charged: An electric bike company, which Jonny (a bit of a bike keeno) clocked on day one.

Driftrock: An edgy digital marketing company

Bailey Nelson: A very fashionable opticians

Makers Academy: Educating the nation to code







The highs?

Annie: “meeting other cereal enthusiasts, and converting a few non-cereal eaters!” 


Jonny: “meeting Jamie Oliver’s Mentor, Gennaro Contaldo”


The lows?

The Tube strike threw a bit of the spanner in the works, which put Spoon trading on hold for a couple of days!

With the strike behind us, this was a great bit of exposure for Spoon and we were delighted that people decided to mix up their morning routine to try some of our cereal.

We look forward to seeing what more TFL has to offer – cross fingers for a more permanent location for Spoon very soon! 


Annie x





Photographs taken by Marc Sethi


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